Millionaires Are Flocking to Portugal for Luxury Properties – Here’s How to Reach Them
Portugal has emerged as a top destination for millionaires seeking luxury properties, with a significant influx of high-net-worth individuals (HNWIs) driving demand in 2025. According to a recent article from The Portugal News (April 10, 2025), Portugal ranks as the third European country with the highest growth in millionaire residents, trailing only Cannes & Mougins in France and Lugano in Switzerland. This wealth migration is fueling a booming real estate market, particularly in Lisbon and the Algarve, presenting a golden opportunity for real estate agents and luxury businesses to connect with affluent buyers. At Qlistings, we’re helping you tap into this trend through QRETI Living, Working, and Retiring magazine—here’s how.
Why Millionaires Are Choosing Portugal
The The Portugal News article highlights several factors making Portugal a hotspot for millionaires. Lisbon, the Portuguese capital, is a focal point, offering a favorable environment for trade, a high quality of life, and a relatively low cost of living compared to other European capitals. The Algarve, in the south, is another prime destination, known for its sunny climate, world-class golf courses, and connectivity to Lisbon and Porto via train. These regions attract HNWIs looking for both investment opportunities and a luxurious lifestyle, with the Algarve being particularly appealing for those seeking “an attractive spot in the sun to enjoy life to its maximum.”
Web insights further support this trend. Portugal Homes reports that the number of millionaires in Portugal is expected to increase by 49% by 2024, adding 57,000 new millionaires, making it one of the top countries for relative growth in millionaire populations, surpassed only by Poland, Japan, and China. Official data from Statistics Portugal (INE) shows median house prices soared to €1,736 per square meter in October 2024, up from €763 in July 2014, reflecting robust market growth. In premium areas like Lisbon and the Algarve, foreign buyers are paying significantly more—up to 80.4% higher in Lisbon and 53.4% in Porto compared to local buyers—indicating strong demand for luxury properties.
Who Are These Millionaires?
The influx of millionaires includes a diverse group of international buyers. The Portugal News notes that Lisbon attracts plenty of HNWIs, while the Algarve draws those seeking business opportunities or a retirement haven. A separate report from Porta da Frente Christie’s (February 2025) indicates that over 60% of high-end real estate transactions in Portugal involve foreign buyers, with North Americans, British, French, and Brazilians leading the pack. This aligns with broader trends of wealth migration, as Bloomberg (April 2025) reports that 134,000 millionaires moved to other countries in 2024, with Portugal benefiting from this exodus, particularly from the UK, where London’s millionaire population is seeking EU alternatives.
Challenges and Opportunities
While the influx of millionaires is a boon for Portugal’s real estate market, it’s not without challenges. The Portugal News (March 2025) reports a 13.7% increase in house prices in 2024, placing Portugal fourth globally and third in Europe, driven by high demand and lackluster supply. This price appreciation, while attractive for investors, has raised concerns about housing affordability for locals, prompting policy changes like the removal of real estate investment as a basis for Golden Visa applications in 2023. However, for real estate agents and luxury businesses, this trend presents a significant opportunity to cater to a growing pool of affluent buyers seeking premium properties and experiences.
How QRETI “Living, Working, and Retiring” Can Help
At Qlistings, we’re bridging the gap between these millionaire buyers and the businesses that serve them through QRETI Living, Working, and Retiring, launching April 30, 2025. Our luxury magazine targets affluent Northern Europeans (35-65+) in Ireland, UK, Sweden, and Norway, distributed in premium venues like golf clubs, 5-star hotels, and private clinics—places where these buyers make purchasing decisions. With only ~6 ad pages for all of Spain, Portugal, and other Mediterranean regions, your listing gains unparalleled exclusivity, ensuring it stands out to high-intent buyers.
Our short-term offering connects you with these affluent buyers through our magazine, while our long-term vision is to build an AI-backed real estate platform that empowers agents and businesses to seamlessly reach out and communicate with buyers and sellers of overseas properties, streamlining global transactions. By advertising with us, you’re not just reaching millionaires—you’re positioning your business for the future of international real estate.
Seize the Opportunity
Portugal’s luxury real estate market is thriving, with millionaires from North America, the UK, France, and Brazil driving demand in Lisbon and the Algarve. Don’t miss your chance to connect with these buyers through QRETI Living, Working, and Retiring. Contact us today to schedule a call and secure your ad spot, and let’s elevate your visibility among Northern Europe’s elite buyers!
