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Avenue Road, London: A Billion-Dollar Mansion Makeover Unveiled

The Mansion Boom on Avenue Road: Unraveling the Numbers

Avenue Road in London’s St John’s Wood is not just a street; it’s a playground for the rich and famous. Recently, a jaw-dropping £930 million mansion-building spree has transformed this sought-after address into a haven of luxury living. Let’s take a stroll down Avenue Road and explore the glitzy world of mega-mansions, celebrity residents, and the first-of-its-kind fully serviced residential development.


In the heart of St John’s Wood, a collaboration between Domvs London and UAE investor-developer Select Group is giving birth to 12 new build mansions at 52 Avenue Road. Beauchamp Estates’ survey dives deep into the numbers, revealing a whopping £370 million spent on six new mansions in the past three years, with the grandest listed at an eye-watering £110 million.

52 Avenue Road – A Glimpse into Ultra-Prime Living

Among the upcoming projects, the spotlight shines on 52 Avenue Road. This exclusive gated development, designed by award-winning RIBA architect Shaun Knight, promises 78,000 square feet of pure luxury. Imagine 6-star concierge services, a health and wellness spa, and interiors replicating the elegance of Regency mansions. It’s not just a home; it’s a lifestyle.

From Victorian Elegance to Global Glamour

Beauchamp Estates takes us on a historical journey down Avenue Road, originally built in the 1820s. Once home to local gentry and visionaries like Herbert Spencer, This amazing street now boasts an international lineup of residents, including billionaires and millionaires from the UK, Egypt, Saudi Arabia, Nigeria, the UAE, India, Malaysia, and China.

Who Lives on Avenue Road? A Global Affair

This amazing location is now home to 10 billionaires and 44 multi-millionaires, reflecting the changing demographics of its residents. Buyers from India, China, and the UK dominate recent purchases, signaling a shift from the traditional mid-50s UK buyer to a younger, self-made, and globally diverse group.

Beyond the Front Door

What makes location so irresistible? A mere three-minute walk leads to the expansive Royal Regent’s Park, Primrose Hill Park, and the charming St John’s Wood Village High Street. The area offers a perfect blend of nature and city living, attracting buyers seeking not just a house but a lifestyle.

The Billion-Dollar Question: Why This Prime Location?

Gary Hersham, Founding Director of Beauchamp Estates, asserts that Avenue Road’s recent mansion boom has catapulted it into the league of London’s finest addresses. Comparable to the likes of Kensington Palace Gardens and Holland Park, Avenue Road’s allure lies in its generous plots, attracting buyers with a keen eye for value.

FAQ Section: Unlocking Avenue Road’s Mysteries

Q1: What makes Avenue Road so desirable?

A1: Avenue Road’s appeal lies in its blend of opulent living and proximity to green spaces like Regent’s Park, making it a unique address for those seeking both luxury and nature.

Q2: Who are the notable residents of Avenue Road?

A2: Over the years, Avenue Road has hosted a diverse cast, from film producer Sir Alexander Korda to modern-day billionaires and members of royal families from Saudi Arabia and Qatar.

Q3: What sets 52 Avenue Road apart from other developments?

A3: 52 Avenue Road introduces fully serviced ultra-prime living, offering residents amenities like a 25-meter swimming pool, a state-of-the-art gym, and a concierge service akin to a 6-star hotel.

Q4: How has Avenue Road’s buyer profile changed over the years?

A4: From mid-50s UK buyers two decades ago, This amazing location now attracts a younger, self-made demographic, with buyers from India, China, and the UK dominating recent purchases.

Q5: Are there any upcoming projects worth noting on Avenue Road?

A5: Yes, apart from 52 Av. Road, upcoming projects include basement extensions, house enlargements, demolitions, and replacements, adding further glamour to this iconic street.

Q6: What is the anticipated future value of properties on this London Prime Location?

A6: With mega-mansions reaching up to £110 million, This amazing location is solidifying its position as one of London’s premier addresses, suggesting a promising future for property values in the area.

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